Storytelling

A frictional or non-frictional book we hear from our parents since we are young – we may not realize that we started to listen to story since we begin to understand languages. It’s curiosity and human instinct to want to hear stories – from kids, and even more so in adulthoods. It’s a skill to read and listen and another one to tell and communicate. This skill comes along as we transition to adulthood – and the various forms that may be transcript, from sound to sight to understanding and to ultimate trust.

Impactful storytelling doesn’t only happen in business lines – using number narratives to drive conversations can occur across accounting and finance domains – and owning stories from Accounting, FP&A, treasury, Tax to investor relations – each with their own missions, audiences, move and structure, do the same to driving the right business outcomes. The cash, profit, shareholder returns, a robust balance sheets – all come with the right execution of storytelling strategies, right from where each finance and accounting functions sit.

So, own the tools + stories in whichever discipline you account for – and AP and AR executive can tell a compelling compliance story using their DR and CR or journal entries – and FP&A can drive business decisions using their pivot tables or dashboards.