UEN Vs Trademark

Is your brand registered when you register with ACRA? Registering your business entity with ACRA does not automatically protect your brand, logo or symbol.

ACRA registration establishes your business as a legal entity while in order to protect your brand, need to register with IPOS. ACRA registration gets you a UEN for government and legal transactions, and it’s almost immediately. However, trademark registration is getting your brand a legal signature, that gives you exclusive rights to use that mark for your goods or services, and it’s a longer process that can take up to 11 months or longer.

Business entity registration prevents other from registering a company with the exact same name while trademark registration prevents competitors from using a confusingly similar brand in the same industry. Both involve a registration fee but trademark requires a renewal fee every 10 years.